A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
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چکیده
منابع مشابه
A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2017
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2017.01256